Akins Fashion Station

W Virginia

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Wheeling Fashion Week 2025 Celebrating Local Creativity

Wheeling Fashion Week (WHGFW) 2025 took place from June 1 to June 7, showcasing the vibrant fashion scene of Wheeling, West Virginia. The week featured a series of events, including a kickoff with Miss West Virginia, Jennifer Reuther, at Mugshots on Main Street. Other highlights included a discussion on fashion icon Iris Apfel at the Ohio County Public Library and a "Sip and Sew" gathering for local designers and sewists. The week culminated in a runway show at Waterfront Hall, celebrating local designers and models. This inaugural event aimed to establish Wheeling as a hub for fashion and creativity in the region. 

West Virginia Sustainable Fashion Show

The West Virginia Sustainable Fashion Show, held in June 2025, highlighted eco-friendly fashion initiatives within the state. The event featured local designers and artisans who showcased sustainable materials and ethical production methods. Attendees had the opportunity to learn about sustainable fashion practices and support local businesses committed to environmental responsibility. The show emphasized the growing movement towards sustainability in the fashion industry and its impact on the local community.

WVU Fashion Show: "Artistry in Motion"

West Virginia University's Fashion Design and Merchandising (FDM) program presented the "Artistry in Motion" fashion show in May 2025. The event featured eight unique scenes, showcasing designs by 26 current and former FDM students. The show highlighted the creativity and talent of the students, with designs inspired by various themes and fashion icons. The event served as a platform for emerging designers to display their work and gain exposure in the fashion industry. 

City Fashion for a Cause

The 11th annual "Fashion for a Cause" runway show took place in City, West Virginia, as part of West Virginia Fashion Week. Presented by Star Dreamers Production, the event featured top designers and brands from across the U.S., as well as emerging talent. The show aimed to empower the next generation of models and uplift local businesses, combining fashion with philanthropy. Attendees had the opportunity to discover new designers and support charitable causes through their participation.

Emerging Designers in West Virginia

West Virginia's fashion scene in 2025 saw the emergence of new talent, with several designers gaining recognition for their innovative designs. These designers showcased their collections at various events, including Wheeling Fashion Week and the West Virginia Sustainable Fashion Show. Their work emphasized creativity, sustainability, and a deep connection to the state's heritage. The growing support for local designers reflects a broader trend towards celebrating regional talent and fostering a unique fashion identity within West Virginia.

Summer Fashion Trends in West Virginia

Summer 2025 fashion in West Virginia embraced a blend of comfort and style, with an emphasis on breathable fabrics and vibrant colors. Local boutiques and designers offered collections featuring lightweight materials suitable for the state's warm weather. Floral prints, pastel hues, and casual silhouettes were prevalent, reflecting the relaxed yet fashionable vibe of the season. These trends resonated with both residents and visitors, contributing to a lively summer fashion scene across the state.

Fall Fashion Preview

Looking ahead to fall 2025, West Virginia's fashion industry anticipated a shift towards layered clothing and earthy tones. Designers began showcasing collections featuring cozy knitwear, plaid patterns, and rich autumnal colors. The state's unique landscape and changing seasons influenced these designs, blending functionality with style to create ensembles suitable for both urban and rural settings. This seasonal transition highlighted the versatility and adaptability of West Virginia's fashion scene.

Fashion Education Initiatives

West Virginia University offered a Fashion Design Summer Academy in June 2025, providing high school students with an introduction to fashion design and merchandising. The program aimed to nurture young talent and inspire the next generation of designers by offering hands-on experience and exposure to the fashion industry. Such initiatives play a crucial role in developing a skilled workforce and fostering creativity within the state's fashion community.

Community Through Fashion

Fashion events in West Virginia in 2025 emphasized community involvement and collaboration. Initiatives like "Sip and Sew" gatherings and discussions on fashion icons provided platforms for local creatives to connect, share ideas, and support each other's work. These events fostered a sense of community and highlighted the importance of collaboration in building a thriving fashion scene.

Fashion Events 

West Virginia's fashion calendar continues to offer exciting events beyond July 2025. The Shepherdstown Summer Handmade Market, scheduled for July 5-6, 2025, will feature a juried arts and craft show, providing a platform for local artisans and designers to showcase their work. Additionally, the Upper Ohio Valley Italian Heritage Festival in Wheeling, set for July 25-27, 2025, will celebrate Italian culture with music, food, and fashion-related activities. These events contribute to the state's dynamic and evolving fashion landscape.

Upcoming Fashion Events in West Virginia

Shepherdstown Summer Handmade Market – July 5-6, 2025, Shepherdstown

Upper Ohio Valley Italian Heritage Festival – July 25-27, 2025, Wheeling 

City Fashion Week – August 2025, City

Morgantown Harvest Fest Craft Show – September 20, 2025, Morgantown 

Fairmont Fall Craft Show – September 6, 2025, Fairmont 

Mountain Heritage Arts and Crafts Festival – September 26-28, 2025, Kearneysville 

White Hall Fall Farmers and Artisans Market – September 13, 2025, White Hall 

Shepherdstown End of Summer Handmade Market – September 6-7, 2025, Shepherdstown 

Fairmont Fall Hometown Market – September 20, 2025, Fairmont

White Hall End of Summer Farmers and Artisans Market – September 13, 2025, White Hall

West Virginia's fashion scene, while perhaps not as sprawling as those in major metropolitan centers, is characterized by a strong sense of community, a focus on local talent, and an embrace of both contemporary trends and Appalachian heritage. Notably, Wheeling Fashion Week was a significant event from June 1-7, 2025, providing a key platform for the state's designers during this period.

Wheeling Fashion Week Takes Center Stage

Wheeling Fashion Week (WHGFW) officially unveiled its 2025 event calendar, with a vibrant schedule running from June 1 through June 7. This inaugural event served as a major highlight for West Virginia's fashion enthusiasts, culminating in a sold-out runway show at Waterfront Hall on Saturday, June 7. The week was designed to showcase the creativity, talent, and local spirit defining Wheeling's growing fashion scene, featuring a diverse array of local designers and brands.

City Fashion Week Celebrates Appalachian Innovation

City Fashion Week dazzled with its "Mountain Modern" theme, blending West Virginia’s rugged heritage with contemporary design. Emerging designer Eli McCall debuted his "Coal to Couture" collection featuring upcycled mining materials transformed into structured evening wear and accessories crafted from repurposed railroad ties. The runway at the Clay Center showcased sustainable workwear-inspired fashion, while Capitol Street boutiques reported record demand for versatile pieces transitioning from urban settings to outdoor adventures. A breathtaking finale featured models in illuminated gowns resembling the New River Gorge Bridge, parading along the Kanawha River at dusk.

Morgantown’s University-Inspired Fashion Gains Momentum

The "Mountaineer to Runway" event transformed High Street into a showcase of collegiate-meets-Appalachian style. Local brand Gold & Blue Threads introduced a line of performance fabrics embedded with WVU game day tech, while designer Sofia Petrov debuted convertible looks that shift from classroom to hiking trails. The festival’s "Minerals to Moda" competition challenged designers to create looks from repurposed coal byproducts, resulting in stunning metallic evening wear.

West Virginia’s Summer 2025 Trends Embrace Rustic Elegance

This season’s must-haves reflect the Mountain State’s spirit: "Holler Chic" offers breathable linens with subtle ginseng motifs, while "River Rat Ready" features quick-dry separates perfect for water adventures. City boutiques report soaring sales of jewelry featuring Appalachian quartz and repurposed glass from the Blenko factory, while Fayetteville’s "New River Boho" trend blends outdoor functionality with artisanal craftsmanship.

Emerging West Virginia Designers to Watch

Huntington’s Lila Adkins gained acclaim for her "River City Revival" collection transforming Ohio River salvage into high fashion, while Lewisburg’s Boone Carter pioneered "Mountain Tech" wear with built-in trail navigation. Shepherdstown’s Priya Kapoor made waves with her "Potomac to Plateau" line featuring fabric dyed with native ramps and goldenrod.

Fall 2025 Preview: West Virginia’s Transitional Style

Designers are preparing collections featuring "Peak to Pavement" coats with removable flannel liners and "Autumn in Appalachia" looks in rich foliage hues. The "Coal Miner’s Daughter" line offers reversible wraps that shift from workwear to evening elegance, while "Mountain State Majesty" introduces textured knits inspired by forest canopies.

Sustainable Fashion Takes Root in Coal Country

Former mining towns become hubs for circular fashion, with designers transforming industrial waste into premium textiles. The "Mountain Fibershed" initiative connects City designers with local hemp growers, while Morgantown’s "Upcycle Appalachia" collective pioneers zero-waste pattern making using reclaimed materials.

Native-Inspired Fashion Honors Tribal Heritage

The "Appalachian Nations Runway" in Sutton showcased contemporary Cherokee and Shawnee designs featuring traditional beadwork in high-performance fabrics. These collections merge indigenous craftsmanship with modern functionality, earning features in Appalachian Life and Elle.

West Virginia-Made Accessories Tell Mountain Stories

Handcrafted jewelry featuring coal-inspired resin and repurposed railroad spikes dominates City boutiques. The "Wild & Wonderful" collection offers belt buckles with laser-cut black bear motifs, while Harpers Ferry artisans create handbags from upcycled Civil War-era textiles.

Upcoming West Virginia Fashion Events 

City Fall Fashion Week
Morgantown University Style Symposium
New River Gorge Adventure Fashion Show
West Virginia State Fair Style Showcase
Lewisburg Appalachian Craft & Couture
Shepherdstown Potomac Valley Fashion Walk
West Virginia Fashion Awards (City)
Snowshoe Mountain Resort Wear Weekend
Huntington Riverfront Fashion Fest
Greenbrier Luxury Resort Fashion Gala

Uplifting Local Creators and Community

Wheeling Fashion Week is a volunteer-driven, nonprofit initiative committed to celebrating the style, artistry, and culture of the Ohio Valley. Through a series of runway shows, pop-ups, and educational events, WHGFW aimed to uplift local creators and foster a vibrant creative economy within Wheeling. This community-focused approach allowed for a more intimate and accessible fashion experience, emphasizing the unique contributions of West Virginia's designers and the importance of local support.

Showcasing New and Emerging Designers

The sold-out runway show at Wheeling Fashion Week featured nine local designers, including ALPHASTORE, Payton's Pretties, House of Rouse, Rinnifus Rae Designs, Mia D'Amico, Two Times: Clothing and Collectibles, North Fork Jewelry Design, Bebotm, and Vindeezy. These brands presented an eclectic blend of styles, from new designs and upcycled materials to sustainable fashion across menswear, womenswear, and childrenswear. This platform was crucial for these emerging talents to gain exposure and connect with a broader audience.

Summer 2025: Effortless Charm and Comfort

For Summer 2025, the fashion forecast emphasizes "low-effort, high-reward" style, which translates beautifully to West Virginia's laid-back yet elegant aesthetic. The widespread return of lace, from full garments to delicate trims on slip skirts and cardigans, brings a romantic and comfortable bohemian feel perfect for warm weather. This trend encourages breathable fabrics and relaxed silhouettes, ensuring that comfort and style go hand-in-hand for outdoor gatherings and casual day-to-day wear.

 Natural Textures

Summer 2025 also sees a notable shift towards longer silhouettes, with Bermuda shorts extending below the knee becoming a popular choice. Asymmetric hemlines in skirts add a modern twist to classic shapes. Furthermore, crinkled fabrics like satin and linen are gaining traction, promoting a "no iron needed" aesthetic that simplifies dressing and adds to an effortlessly chic look. These trends are well-suited for West Virginia's summer activities, offering both comfort and contemporary style.

Fall 2025: Embracing Curvilinear Forms

As West Virginia transitions into Fall 2025, broader fashion trends indicate a move towards curved and voluminous silhouettes. While not always directly reflected in local, smaller-scale events, these trends influence the overall direction of ready-to-wear collections. Hypersculpted midsections and rounded, roomy skirts are being showcased by designers, introducing a sense of fluidity and artistic expression to cooler-weather attire, potentially inspiring more sculptural layering and innovative outerwear choices.

Rich Textures and Earthy Tones for Autumn

The Fall 2025 season is expected to feature a moodier aesthetic, with a strong emphasis on darker colors like deep jewel tones and classic black. Luxurious textures such as leather, delicate lace, and sheer chiffon will be prominent, adding depth and sophistication to garments. In West Virginia, this might translate to quality woolens, rugged yet refined leather goods, and comfortable knits in rich, earthy palettes that complement the changing Appalachian landscape.

Faux Fur and Appalachian Heritage

In alignment with global trends towards ethical fashion, faux fur and shearling are making a strong comeback in Fall 2025 collections. These materials offer warmth and glamour while being a more sustainable choice. Additionally, heritage-driven themes, including woodsy materials, Fair Isle patterns, quilted outerwear, and various plaids, will be prominent. These elements resonate deeply with West Virginia's cultural heritage, providing timeless and comforting styles suitable for its autumn and winter climate.

Bold Color and Expressive Accents

Despite the general lean towards darker tones for Fall 2025, designers are also injecting powerful, vivid, and highly saturated colors into their collections. While a head-to-toe vibrant look might be less common in everyday West Virginia fashion, these bold hues could appear as expressive accents in accessories, scarves, or statement pieces designed to stand out. Electric oranges, bright yellows, and aqua blues can offer a striking contrast to traditional fall palettes.

Wheeling Fashion Week Debuts with Local Flair

Wheeling, West Virginia hosted its first-ever Fashion Week from June 1–7, 2025, spotlighting the region’s creative talent. The week featured pop-up events, educational panels, and culminated in a sold-out runway show at Waterfront Hall. Nine local designers showcased collections ranging from upcycled handbags to sustainable children’s wear. The event was organized by a volunteer committee and supported by local sponsors, including Be Spa and Wheeling Heritage. Attendees praised the inclusive atmosphere and community-driven spirit. With its success, organizers hope to make Wheeling Fashion Week an annual celebration of Appalachian style and innovation.

Emerging Designers Shine in Morgantown

West Virginia University’s “Artistry in Motion” fashion show on June 16 highlighted 26 student designers from the Fashion Design and Merchandising program. Held at the Lyell B. Clay Concert Theatre, the show featured eight themed scenes, including zero-waste garments and adaptive fashion for people with disabilities. Senior Victoria Manion’s punk-inspired collection won “Best in Show,” while junior Gavin Fragale earned a spot at New York Fashion Week. The event emphasized sustainability, creativity, and inclusivity, positioning WVU as a hub for fashion education and innovation.

Sustainable Style Takes Center Stage

Sustainability was a key theme across West Virginia’s June fashion events. Designers at Wheeling Fashion Week and WVU’s student showcase incorporated recycled materials, deadstock fabrics, and zero-waste techniques. Mia D’Amico’s CNC Handbags and North Fork Jewelry Design emphasized handcrafted, eco-conscious accessories. The trend reflects a broader shift toward ethical fashion in the region, with local artisans embracing circular design and slow fashion principles. These efforts align with national movements and demonstrate West Virginia’s growing role in sustainable style

Summer Collections Embrace Aquatic Themes

Summer 2025 fashion in West Virginia leaned into aquatic inspiration, with designers showcasing mermaid silhouettes, shell motifs, and shimmering fabrics. At WVU’s show, Zunaira Malik’s “Hidden Brilliance” collection featured oceanic tones and prints created by children on the autism spectrum. Meanwhile, Wheeling Fashion Week’s runway included turquoise sequins and fishtail dresses. These collections captured the season’s breezy elegance while celebrating individuality and storytelling through design.

Fall Fashion Forecasts Highlight Texture and Drama

Though summer dominated June’s runways, fall collections previewed rich textures and bold silhouettes. Designers introduced suede fringe, asymmetrical cuts, and Victorian-inspired lace. WVU’s students explored transformation themes, with garments evolving in shape and function. The use of plaid, crushed velvet, and deep burgundy tones hinted at upcoming trends. These previews suggest a fall season defined by romantic rebellion and tactile sophistication, blending heritage aesthetics with modern edge

Accessories Make a Statement

Accessories played a starring role in June’s fashion events. From handcrafted jewelry to oversized belts, designers used adornments to elevate minimalist looks. CNC Handbags by Mia D’Amico featured upcycled leather and bold hardware, while North Fork Jewelry Design showcased sterling silver and pearl pieces inspired by nature. At WVU, students experimented with monograms, charms, and custom details. These accessories reflected a growing emphasis on personalization and craftsmanship in Appalachian fashion

Fashion Education Expands in West Virginia

West Virginia’s fashion education scene is thriving, with WVU leading the charge. The university’s Fashion Design and Merchandising program offers hands-on experience through runway shows, masterclasses, and industry partnerships. Students learn technical skills, sustainability practices, and inclusive design. The “Artistry in Motion” show demonstrated the program’s depth, with collections ranging from adaptive wear to punk couture. As interest grows, WVU continues to attract aspiring designers and elevate the state’s fashion reputation

Community Collaboration Fuels Creativity

Collaboration was a hallmark of June’s fashion events. Wheeling Fashion Week united designers, stylists, DJs, and caterers to create immersive experiences. Local businesses like Waterfront Hall and Paleonardo’s provided venues and support. WVU’s show involved faculty, alumni, and sponsors, including Barbizon Chique and Joyce’s Jewelry. These partnerships fostered a sense of community and showcased the power of collective creativity. West Virginia’s fashion scene thrives on shared resources and mutual encouragement

Fashion Events Boost Local Economy

Fashion events in West Virginia are generating economic impact by supporting small businesses and attracting tourism. Wheeling Fashion Week drew visitors from across the region, benefiting local hotels, restaurants, and retailers. Designers sold merchandise at pop-ups, and vendors participated in fairs and festivals. WVU’s show featured in-kind sponsors and campaign donors, highlighting fashion’s role in community development. As these events grow, they offer new opportunities for entrepreneurship and cultural exchange

West Virginia’s Fashion Identity Evolves

June 2025 marked a turning point in West Virginia’s fashion identity. From student showcases to city-wide fashion weeks, the state embraced style as a form of storytelling and empowerment. Designers celebrated Appalachian heritage while pushing boundaries with modern techniques. The fusion of sustainability, inclusivity, and artistry reflects a unique regional voice. As fashion gains momentum, West Virginia is emerging as a creative force—one that honors tradition while shaping the future

Upcoming Fashion Events in West Virginia 

Appalachian Arts and Crafts Fair – August 1–2, Beckley

Lewisburg Literary Festival – August 1–2, Lewisburg (includes fashion vendors)

NOW Pride Festival – August 2–3, Weirton (features inclusive fashion showcases)

West Virginia Cupcake Festival – August 21–23, Hurricane (includes fashion pop-ups)

Huntington Music and Arts Festival – August 25–30, Huntington (fashion booths included)

West Virginia Italian Heritage Festival – August 29–31, Clarksburg (features cultural fashion)

Watoga Art in the Park – August 30–31, Marlinton (includes wearable art)

West Virginia Sunflower Festival – August 31, Alderson (boho fashion vendors)

Culturefest World Music and Arts Festival – September 4–7, Pipestem (fashion installations)

West Virginia Wine and Jazz Festival – September 6–7, Morgantown (fashion and lifestyle booths)

West Virginia's Evolving Fashion Landscape

West Virginia's fashion scene is evolving, moving beyond purely functional attire to embrace more diverse styles while still honoring its unique cultural identity. Events like Wheeling Fashion Week demonstrate a growing desire to foster local talent and connect with broader fashion conversations. The emphasis remains on authenticity, craftsmanship, and community, creating a distinctive fashion narrative that blends modern trends with the timeless appeal of Appalachian charm.

Upcoming Fashion Events in West Virginia 

The WV Black Tie Fashion Experience - Saturday, August 16, 2025, in City, WV (details to be confirmed, but an anticipated event based on past occurrences).

"PAR-TEE On Broadway - Nashville" - Saturday, November 8, 2025, at Embassy Suites City WV (fashion-related performance/event).

Carnaval 2025 Theme Reveal & Fashion Show - October 18, 2025, at the Clay Center for the Arts & Sciences, City, WV.

Fashion Show Events in Mount Hope, WV - Various events periodically, check AllEvents.in for specific dates and details as they are announced.

West Virginia University Student Fashion Show - Typically an annual event in May, the next one would be in May 2026 at WVU's Creative Arts Center.

The West Virginia Sustainable Fashion Show - Usually an annual event in April, the next one would be in April 2026 in Lewisburg, WV.

Local Boutique Trunk Shows/New Collection Launches - Many independent boutiques throughout West Virginia (e.g., in City, Morgantown, Huntington) will host in-store events to showcase new fall/winter collections. These are usually announced locally.

Craft Fairs and Festivals with Artisan Vendors - Numerous community craft fairs and festivals across the state, especially in the fall, will feature local artisans selling handmade jewelry, apparel, and accessories. Specific dates vary widely by location.

Holiday Shopping Markets - As the holiday season approaches (November-December 2025), many towns will host specialized markets featuring local designers and crafters, offering unique fashion items.

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